Books by Reilly Newman
Reilly Newman has been a trusted source for Inc, Fortune, AP, MarketWatch, The Food Institute, Colliers, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology. With over 15 years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As a young entrepreneur, he founded Motif Brands and several other businesses, leveraging his expertise to guide growth. Reilly has shared his knowledge through college lectures and speaking engagements on the psychology of marketing, design, and branding. He is also the co-host of Brandy, a podcast that dives into casual conversations about brand and marketing, with listeners around the globe. In addition, Reilly has appeared on numerous respected business podcasts to speak about brand, business, and marketing.
Brandy
101 Sips of Wisdom For Attaining A Successful Brand
Your business has a brand whether you like it or not.
It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. A brand is a given, a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business.
With collective decades of experience in the design of brands, authors Reilly Newman and Scott Saunders deliver brief, deep dives on specific topics that are written so you can achieve your business goals — while avoiding cliches and shallow “insights” you stumble across when reading typical business marketing jargon. Instead, this book emphasizes the psychological facts and theories behind the strategies and tactics of brand to drive business results. Cheers!