Brandy: 101 Sips of Wisdom For Attaining A Successful Brand
Your business has a brand whether you like it or not.It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. A brand is a given, a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business.With collective decades of experience in the design of brands, authors Reilly Newman and Scott Saunders deliver brief, deep dives on specific topics that are written so you can achieve your business goals — while avoiding cliches and shallow “insights” you stumble across when reading typical business marketing jargon. Instead, this book emphasizes the psychological facts and theories behind the strategies and tactics of brand to drive business results. Cheers!
Is Brandy right for your business?
Brandy was written to help business owners and marketers who want their business to not only stand out, but build a brand. Understanding the many problems(and distractions) that can overwhelm small businesses, Brandy was designed to provide small sips to help each entrepreneur with their brand so it is not neglected or mishandled. Whether you read Brandy or listen to the companion podcast, our mission is to help shift the mindset to be brand-focused because this is good business practice and benefits the customers.
5 star review
"If you’re looking for help in building a successful brand this little book is an outstanding guide. It’s not often that a subject is so clearly explained and gives you the steps necessary for excellence. You won’t be sorry for reading Brandy."
-Howard Beharformer President of Starbucks
Companion Podcast
Brandy Podcast
Candid conversations over cocktails discussing all things brand with your hosts Reilly Newman and Scott Saunders, the brand developers behind Motif Brands. Listen responsively as these distilled brand insights come with relevant advice that's been refined over decades of brand creation experience. With Brandy's high concentration of branding, marketing, design, strategy, and consumer behavior you'll experience increased awareness of your business, your brand, and your audience... and you'll respond accordingly. Each round of Brandy is concise, ad-free, and on the house.Cheers.
